Last month, I visited the de Young Art Museum in San Francisco to see the Contemporary Muslim Fashions exhibit. Dynamically curated, and first ever of its kind, the presentation explores the theme of modesty and garments like the burkini. It also examines local fashion revolutions taking place among younger, more digitally connected Muslims, such as the incorporation of the head scarf in sportswear. But, the most interesting topic highlighted was the advent of modest fashion.
Thanks to social media and institutional support, the ignorant notion that Muslim women are fashionably repressed is finally beginning to fade away. The more accurate reality is that many of these women dress modestly with a deep sense of pride and identity. From a purely design perspective, the challenge of coverage presents the opportunity to get creative with what you put on and how you wear it. Modest fashion transcends what it means to be a modern woman. If an outfit requires more fabric, then more thought goes into pairing accessories, color accenting and the overall silhouette. All is soft sculpture; less about bodies and more about clothes. And a similar sensibility underlies today’s modest fashion landscape.
An actual sector of the apparel industry with its own fashion weeks in major capitals and market analytics, modest fashion is a mode of dress heavily associated with the values of the Muslim culture. Sleeve and dress lengths considerations, layering of garments, skin revealed minimally and conservative necklines are all identifying components. Did you know that there are Modest Fashion Weeks now taking place in Dubai and London? I didn’t, until now. What’s delightfully glorious is that all this movement unfolds under the “for us, by us” mantra. In the Muslim world, fashion freedom is being brought to women by women. The image created by Western media of Muslim women as dark floating figures is being replaced by symbols of modernity, social progress and cultural inclusion, one amazing look at a time.
Muslim women represent an enormous global market and regardless which societies they call home, their fashion inspiration connects them with design aesthetics on a deeper level than what might meet the eye. This is how Algerian entrepreneur Ghizlan Guenez started an online modest fashion retailer The Modist—with a sophisticated yet postmodern approach to style, packed with enough substance for its very own article. Stay tuned as I plan to delve into Guenez’s story and project later.
Women pursuing appearances of their ideal imagination are by definition empowered and I am excited at the chance to share more relevant points from the exhibit with you in future posts. If you are in the Bay Area, don’t miss this one before it is taken down in January.
We all buy clothes.
Those of us privileged enough to think about what prices reflect still find little time to contemplate the implications of our purchases. We are too busy deciding if we like how a garment makes us look and feel given its price tag.
Let’s face it. At some point in our lives, we have bought a new clothing item for less than $10 off some clearance rack. As long as we can accept that, we can move on to admit that someone in that supply chain, whether the factory worker who sewed it or the retail employee who folded it a million times before it went home with you, got fucked so you can enjoy a seemingly sweet bargain. People can no longer deny the horrific reality of fast fashion: cheap production for low price tags. As it continues to surface with more global child labor operations exposed and mass producing factories going down in flames due to hazardous conditions, we need to seriously reconsider our buying habits.
The easiest way to change your impact is to buy second hand and sell unwanted clothes as often as possible. Style is not about what you wear but how you wear it, so getting the latest isn’t necessary. If you have a budget to enjoy new fashion design, however, the best way to contribute to conscious industry (small batch production and fair wages) is to choose pieces with a wardrobe building approach. This may mean spend more money on fewer unique, high quality pieces over time. If you choose wisely, they will integrate into your personal style regardless of the trends and fads of the changing times.
Supporting indie fashion brands is a quick way to stand out but more importantly it contributes to a healthier and more sustainable creative economy in which makers and movers of goods are all treated fairly. There is a satisfaction in wearing clothes that was meticulously crafted with care and attention to detail. This adds value to everything from your look to your entire clothing collection.
I recently invested in some wardrobe classics, a leather neck jersey knit halter tank, paneled microfiber leggings and a finely cut leather bolero. All are in black and were hand made in a small batch size runs. The top and leggings are both by an independent designer collaboration, Hilmer + Sparrow and the bolero is by the talented and very rare Shawna Hofmann. The construction and structural integrity of each piece is unparalleled and simply outstanding. All were purchased at the one and only Five & Diamond—a San Francisco design house and retailer. They weren’t cheap but worth every penny. I feel proud that my contributions helped sustain passionate craftsmen, designers and retailers.
Each opportunity to evaluate the significance of a material possession, Japanese organizing consultant Marie Kondo has taught us to ask ourselves this question: “Does it spark joy?” If the answer is no, then your wardrobe doesn’t need it and you shouldn’t buy it.
Follow on Instagram : Jan Hilmer + Sparrow @janhilmerdesign and Five & Diamond @fiveanddiamond.